The label Anshof is «new opulence» fashion label that produces white T-shirts and longsleeves. These have a personalised 6-digit code on the front and back. This code can be scanned using an app. After the scan, the user is shown which design the scanned person is currently wearing by means of an augmented reality filter. The AR-designs can also be purchased directly in the app.

In collaboration with Matthias Manner, Flurina Frei, and Lucienne Chrétien. ©ZHdK 2021.